Quarto-além

Visual identity for a Brazilian theater association in Paris. Inspired by references such as Hélio Oiticica and Corita Kent, we worked with colors, textures, overlays, and distortions. The group is composed of people with diverse accents and backgrounds, so the logo is represented by shapes that evoke the transformation of the moon's phases and the personal transformation each individual undergoes during scene exercises. The handwritten fonts and distortion details reference the improvisation games and the creative process of theater acting.